NET WT
4 OZ
(113g)
BATA NAO
NET WT
4 OZ
(113g)
Contract
Design
Work.

Brand identity, packaging, and visual systems
for companies that care about craft.

Bay Area, CA — Remote Worldwide.
Available now for new engagements.

Get in touch  ↗

Selected Work

01
001
somuchlove
Asian-owned clothing brand founded in high school. Japanese-inspired drops, community-first ethos, full e-commerce store built and run independently.
Clothing Brand · Brand Design · E-Commerce 2018–Now 002
Daily Emerald
Photographed campus life, events, and stories for the University of Oregon's student newspaper.
Photography · Editorial 2023–2025 003
Walnut Creek Crawdads
Created graphics and visual content for social media at a Bay Area nonprofit sports organization.
Graphic Design · Social Media 2023 004
KWVA Eugene 88.1 FM
Created graphic design and visual content for social media at the University of Oregon's student radio station.
Graphic Design · Social Media 2023–2024 005
Warsaw Sports Business Club
Director of Industry Relations on the executive board of the largest sports business club in the world.
Executive Board · Industry Relations 2024–2025

Services

02
01
Graphic Design

Visuals for social media, campaigns, ads, and everything in between. Built for impact across platforms.

02
Brand Identity

Logo, color, type, and guidelines. A complete visual language built to last — not just a mark.

03
Packaging

Surface and structural design. Print-ready files. Products that speak before they are touched.

04
Editorial

Magazines, books, lookbooks. Type-driven layouts with deliberate use of space.

About

03
Based
Bay Area, CA
Remote — Worldwide
Education
University of Oregon
BS Art & Technology
Business Admin Minor · 2025
Availability
Open to Contract
Open to Freelance
Open to Retainer
Tools
Adobe Suite
Photoshop · Illustrator
Figma

BATA NAO is the design identity of Spencer So — a Bay Area-raised graphic designer, photographer, and founder. Built somuchlove from scratch in high school. Designed editorial work at the Daily Emerald. Shot and created content for radio, sports, and community brands. BS in Art & Technology from the University of Oregon, 2025. Available now.

Brand Identity Primary
Graphic Design Primary
Photography Primary
Editorial Design Primary
Social Media Secondary
Video · Photo Editing Secondary

Contact

04
Let's
Work.
Available for contract,
freelance, and retainer.
Remote. Bay Area, CA.
Email design@batanao.xyz ↗ Instagram @batanao.xyz ↗ LinkedIn linkedin.com/in/spencerso ↗